KevinO7 tees up a Ruddy future

Kevin Rudd is back ... with a new t-shirt.

Five years ago, a Kevin07 t-shirt was the must have accessory for Labor supporters as Mr Rudd stormed to victory in the federal election.

Now, Mr Rudd has a new sartorial offering, featuring the slogan ''It's our Ruddy future'' on the front.

The t-shirt is courtesy of a competition, in which Mr Rudd called for designs for a new campaign shirt. Sales from the shirt will go towards his re-election in the Brisbane seat of Griffith, which Mr Rudd holds with a margin of 8.5 per cent.

Out of more than 1000 entries from around Australia, the Ruddy future t-shirt, designed by Melbourne's Shane Marchewka, was the one the Labor MP chose to be his official tee.

Mr Rudd's office noted that Mr Rudd particularly liked the slogan. When people drive past Mr Rudd on the street and call out, they often address him as ''Ruddy''.

The back of the shirt features phrases such as ''signed Kyoto'', ''withdrew Australian troops from Iraq'' and ''apologised to Indigenous Australians'' moulded into the shape of a map of Australia, around the slogan: ''It just makes Ruddy sense.''

When asked if he had any designs on the top job again, the former prime minister and former foreign minister riffed on a familiar line. ''I'm very happy being the federal Member for Griffith. And very happy being able to have a campaign with I think, a very good t-shirt for 2013,'' he told Channel Seven on Tuesday.

Mr Rudd launched the competition in October, calling for ideas from around Australia.

''As you probably know – I am pretty dedicated to good fashion,'' he observed at this time.

''But when it comes to campaign election t-shirts, they can be a little... boring.''

It is understood that Mr Rudd considered the entries for a month before making the decision.

Other contenders included slogans such as ''Help Kev winneth the Griffith,'' ''In Kev we Trust'' and (in a Vegemite-like design) ''Votamate: concentrated fairness extract.''

At $30 (plus postage and handling), the t-shirt comes in a range of sizes (the measurements are armpit to armpit).

But for anyone thinking they have solved their Christmas shopping woes, be aware, the t-shirts will not meet Santa's deadline. They are not ready for distribution until the week of January 14 next year.

Mr Rudd is currently in the United States, where he just addressed the Brookings Institution think tank on US-China strategic relations.

Later this week, he will fly to Paris to speak at a reconciliation event about Australia's apology to indigenous Australians.

The story KevinO7 tees up a Ruddy future first appeared on The Sydney Morning Herald.

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