BIRDS from the bush have shown the big smoke how customer service is done.
Cooma's very own local fashion retailer Birdsnest was announced as the winner of the Best Customer Service Experience category in the Australian Online Retail Industry Awards (ORIAs) at a Gala Awards Ceremony in Sydney last week.
In accepting the award Birdsnest founder Jane Cay said, "Customer experience is what we're all about - we love making our bird smile.
"We see winning this category as a big responsibility and always feel there is plenty more we can do to improve. We've been runner up for this award two years running, so to be recognised as winner in such great company is a thrill for our team. It even tops taking out 'best on dance floor' in previous years."
Now in its fourth year, the ORIAs celebrate the rapid growth of the Australian eCommerce industry and honour the achievements and innovations of local retailers across various categories. The ORIAs are the only awards in Australasia to recognise and reward excellence in eCommerce retailing.
The criteria for the Best Customer Service Experience category focused on excellence across a range of areas including site usability, product and content, efficiency of delivery, customer service and marketing.
"The world of retail is changing dramatically, we have to adapt to the 'new' consumer needs and focus on what unique experience we can offer them," Jane said.
"It is very motivating to be recognised by a panel of experts as forward thinking, we have already put the question out to our community on Facebook on how we can be better ... and got lots of ideas."
Finalists in the category included: Appliances Online, Bendon Lingerie, Naked Wines Australia, RedBalloon and Sneaking Duck.
The Birdsnest team was well represented at the awards with 11 of the team on hand to celebrate - and dance! The rest of the birds back in the Cooma nest eagerly awaited the return of the team and the trophy and in true Birdsnest style there are already plans for a whole-team celebration.