The retail experience in Cooma's main streets might be looking a bit depleted these days but that doesn't mean it's all gloom and doom. Far from it, in fact.
But it's a bit dispiriting for local retailers fighting and surviving when they hear they've been written off, doomed to failure by a dose of Cooma-rumour.
It's happened to Sam Hutchinson, proprietor of Pages of Life bookshop in Sharp Street.
She heard - accidentally - of gossip that had her closing the bookshop down by the end of March.
Concerned that Cooma-rumour was taking on a life of its own, she tracked down a gossiper, confronted her and asked her to stop.
"Who me?" was the pained reply.
But Ms Hutchinson is worried that with empty shops becoming a talking point, these kinds of rumours can cause damage to reputable, well run, strong businesses.
"I'm here for quite a while yet," she said this week.
"I'm open for business and I'm staying that way."