ANOTHER important step in Cooma-Monaro Shire Council's tourism plans was taken last week, with the release of thousands of information folders. The folders form part of a reinvigorated approach to improve the way Cooma is marketed to tourists, in the hope of attracting more longer term holiday goers.
Council unveiled the folders on Friday, August 8 at the Cooma Visitors Centre, where tourists and residents will be able to grab themselves a copy.
The information packages are designed at attracting not only more tourists to town but promoting Cooma as a new living destination.
Within the package a history of Cooma is provided, depicting the town in its early years of settlement, through to the thriving town it had become at the completion of Snowy Mountains Scheme.
An emphasis is placed on increasing the number of people stopping in town, rather than having tourists passing through as they head further afield.
Council is hoping to promote Cooma as a lifestyle option citing its geographical proximity to Canberra, the Sapphire Coast and the snow fields as major draw cards.
The heritage qualities Cooma boast are another avenue promoted in the glossy information folder, directing people to the Raglan Gallery.
Following on from the Cooma Chamber of Commerce dinner a fortnight ago, Council in conjunction with the local business sector has outlined their vision for improving Cooma's economic development.
Throughout the folder it is reiterated to the reader of Cooma's significance as the 'capital of the Snowy Mountains.'