Brekky pair shine as 3AW delivers a golden effort

MELBOURNE talk radio giant 3AW has enjoyed another emphatic victory against arch-rival 774 ABC Melbourne in the latest radio ratings survey.

The station, owned by Fairfax Media, scored a 16.2 per cent market share overall, significantly up from last month's 15 per cent.

Meanwhile, ABC 774 lost some ground, falling to 10.8 per cent from 11.3 per cent.

The giant-killing breakfast team at 3AW, Ross and John, had an extraordinary win, taking a colossal 21.6 per cent market share, up from last month's 19.1 per cent.

The next best was Red Symons on ABC 774 with 13 per cent.

Shane Healy, the boss at 3AW, says the duo's stint in London through the Olympic Games certainly helped.

''Their two weeks in London was some of the best radio heard in Australia,'' he says. ''Overall, it's a bloody good result for us.''

Veteran broadcaster Neil Mitchell again won his battle for the mornings slot against his chief adversary at the ABC, Jon Faine, scoring an 18.6 per cent share, up from 18.1 per cent. Faine moved down slightly - from 13.5 per cent to 13.1 per cent.

On the FM dial, rising pop station Nova 100 had another strong survey, scaling up to 7.9 per cent from 7.3 per cent. Hughesy and Kate's breakfast show is again up, at 7.7 per cent, close to the top-rating program in the 18-39 demographic.

''We're up solidly in every single shift at Nova,'' the DMG Radio general manager, Helen Davies, says.

At Triple M, ratings steadied at Eddie McGuire's Hot Breakfast, after falling in the last survey. It sits at 6.8 per cent. Guy Dobson, chief content officer for Southern Cross Austereo, says the station is the top-rating in the 25-39 demographic.

Gold 104.3's Brig and Lehmo show gained, for a share of 6.1 per cent, but Mix 101.1, led by Chrissie Swan, lost audience share, falling to 5 per cent.

Elsewhere, the national youth broadcaster, Triple J, increased its share from 4.4 per cent to 5.1 per cent.

The story Brekky pair shine as 3AW delivers a golden effort first appeared on The Sydney Morning Herald.

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