Bold move as Cooma adopts a new logo

In a bold move, Cooma-Monaro Shire Council will replace its existing corporate logo with a new and modern one.

The new corporate logo, an image of colourful lines representing the Snowy Mountains meeting the plains of the Monaro with the words Cooma-Monaro Shire Council underneath, will be rolled out over a period of time.

It will replace the current logo seen as a little 'old fashioned' which incorporates an image of a sheep, skier, powerlines and a fish.

The new logo was adopted, along with the new town branding concept 'Capital of the Snowy Mountains' by council at its meeting on Monday night.

Despite supporting moves for a new town logo and brand, Cr Tony Kaltoum was opposed to changing the corporate logo.

"That [logo] served us well since 1981. If it's not broken don't fix it," he said.

There will be an implementation period for the new corporate logo that will appear on council cars, uniforms, letter heads and the council website.

The new branding concept for the town was developed by CEO of Tourism Snowy Mountains (TSM) Peter Sheppard for council and exhibited for public comment in July.

The initial brand developed was 'Capital of Snowy Mountains'.

The majority of the feedback received was positive. Some people commented that there were no other options to judge against, some were against the colours but not against having a new brand, some thought the colours reflected vibrancy rather than representing the Monaro and others suggested changing the wording to 'Capital or Hub of the Monaro' or 'Destination for the Snowy Mountains Region'.

The comments were taken back to council's Tourism Advisory Committee which recommended changing the phrase to 'Capital of the Snowy Mountains Region.'

Councillors discussed the word change at the meeting. The majority agreed a short and simple phrase would have more impact.

Councillor Martin Hughes supported keeping the word 'region' in the phrase.

He said the phrase should be something that defines Cooma and the Snowy Mountains should not be the focus.

The majority also agreed the town branding and corporate logo should be standard across the board.

Mayor Dean Lynch said the new logo reflected the council as being forward thinking and progressive.

He said internal staff were also supportive of the new logo.

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